Financial News

  • 26 February 2014, 23:06

Adidas Shelves Racy Brazil World Cup T-Shirts

Adidas has agreed to stop selling a line of World Cup T-shirts after officials in Brazil claimed they encouraged "sexual tourism".

The raunchy range included a top with the caption "Lookin' to Score" alongside the word "Brazil" and an image of Sugar Loaf mountain.

Another carried an "I Heart Brazil" imagine - but the heart was replaced by a woman wearing a thong.

Adidas are a major sponsor of Brazil 2014 and will supply the balls.

They have said the T-shirts were limited edition and available only in the US.

"Adidas always pays close attention to the opinion of its consumers and partners," the company said in a statement.

"Therefore, it is announcing that these products will not be sold anymore."

The T-shirts are no longer available on Adidas's website.

Brazil's tourism board said their government was "vehemently" against anything that "links Brazil's image to sex appeal" and was working hard to repress "sexual tourism".

"We want to make it very clear to our main commercial partners in tourism that Brazil does not tolerate this type of crime in its territory," said Flavio Dino, president of the tourism board Embratur.

"This campaign goes against what Brazil defends.

"Our effort is to promote Brazil for its natural and cultural attributes. An initiative like this one ignores and disrespects the message the government is trying to get across."

The campaign against sexual tourism will see videos warning football fans against paying for sex with children during the World Cup played on Brazil-bound flights from England.

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