Aldi And Lidl 'Go Mainstream In Market War'
Discount supermarket chain Aldi has seen its market share grow by a third in the last year, according to new research.
The group saw total till revenue in the three months to February 2, excluding fuel, rise to £1.1bn.
The figure was a soaring 32% above the same period last year, according to Kantar Worldpanel. It now has 4.1% total market share.
Fellow German-based discounter Lidl also saw double digit growth in the three months.
Lidl's till receipts reached £854.8m in the period, taking its share to 3.2%.
Meanwhile, data for the big supermarket chains showed mixed results on revenue.
Britain's biggest chain, Tesco, saw a drop of 0.4% while number four Morrisons saw sales decline 2.5%.
Asda and Sainsbury's, which were equal second with 17.1% of the market, reported rises of 0.5% and 2.7% respectively.
Asda is now believed to have pulled clear into second place with 17.3% of the market while Sainsbury's remains at 17.1%.
Kantar Worldpanel retail analyst Fraser McKevitt said: "Double digit growth helped Aldi and Lidl to gain market share, as shopper habits evolve from using the so called discounters to pick up a few items in between shops to them being considered an acceptable place for the weekly shopping trip.
"Aldi and Lidl together now account for 7.3% of sales, up 1.3% percentage points from last year."
Waitrose was the third biggest riser after the discounters, with sales up 5.6% compared with a year ago.
The data suggests Waitrose has now grown to snare 4.9% of the total market.
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