UK & World News
Anti-Smoking Ads Show Tumours On Cigarettes
A series of graphic anti-smoking adverts showing tumours growing on cigarettes are being launched in England.
They are part of the first shock anti-smoking campaign since the fatty cigarette advert eight years ago.
According to the Department of Health (DoH), just 15 cigarettes can cause a mutation than can lead to cancerous tumours.
Chief Medical Officer Professor Dame Sally Davies said the campaign is in response to statistics which show more than a third of smokers still think the health risks are greatly exaggerated.
"People are playing Russian roulette with their health.
"What our evidence shows is that people don't personalise the impact of their own smoking.
"They don't understand what's going on in their own bodies, so that's why we're launching such a hard-hitting campaign.
"It's to show them a real picture of what cancer looks like and what happens in one in two long-term smokers."
The campaign, which cost £2.7m, will run for nine weeks on television, billboards and online.
England's eight million smokers are being urged to pick up a free NHS Quit Kit from pharmacies.
The last graphic adverts, in 2004, showed fatty deposits being squeezed from a smoker's artery and fat dripping from the end of cigarettes.
The following eight years have seen softer campaigns but the DoH says it believes the time is right to deliver a stronger message.
Dr Harpal Kumar, chief executive of Cancer Research UK, insisted the startling images in the ads are necessary.
"We have got to reduce the impact that tobacco has on the lives of far too many people," he said.
"It's not a lifestyle choice, it's an addiction that creeps into people's lives and results in death and disease."
what do you think?
If everyone stopped smoking drinking and paying fuel and driving cars this country would be snookered because of the tax they hammer us with this is all smoke and mirrors
Anyone got a light?
Your hypocrisy knows no bounds
Just like my intellect
Your a miscreant
The do gooders pushing the rest of us into the see I don't smoke but it's not illegal yet so just let people live the life they wish When they do get their way expect your taxes to go up
Why is it that anyone who is trying to prevent people from an early painful death is a "do gooder" , but if people do become ill from smoking I bet they wouldn't refuse treatment and label the people who have to care for them as "do gooders"!
Paul i can't understand the "do gooders" bit either. Please explain why you think this. People get hooked by the tobacco companies and become addicted. Lots of the people get sick and all the tobacco companies make a fortune. What is wrong with wanting to stop the heartbreak caused by this.
If tobacco dont kill you the Liverpool care pathway will
why do you think the word "care" is in it. read up on it for goodness sake.
I have done it should read Liverpool termination pathway
People should complain to the TV companies running the advert saying it's afencive. Then they will have to remove it like they do with other adverts that the do gooders don't like If they don't remove the adverts they then set a presidents for all adverts not to be removed
What, exactly, is offensive about this?
Sorry Paul, but i cannot see why you think it is offensive either. I can see that it might be a bit frightening, but that's the point surely?
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If these adverts stop even ONE person from starting to smoke,it's worth it: if they stop just ONE parent getting cancer, it's worth it; if ONE less family is spared the nightmare of cancer, it's worth it.
and strokes, heart disease, chronic chest diseases
If people saw the suffering of lung cancer patients and mouth cancer patients they would give up in an instant
Smoking is an expensive way of potentially damaging your health and is a mugs game. But hiding ciggies in supermarket cupboards, plain packaging and all the shock advertising campaigns in the world ain't going to stop people smoking who want to. Cancer also effects many non smokers so far better direct the money being wasted on these adverts into research and better treatment methods for cancer
I am in my 50s and when I think back on the number of smokers I knew who died early of a smoking related illness it's frightening. Stroke, heart disease, cancer, emphasema etc. Horrible. I smoked for 34 years before finally managing to stop 7 years ago. I didn't enjoy smoking, I was simply addicted to nicotine. I agree with Louisa's comment below - if these adverts stop just one person dying from smoking they will have been worth it.
Brian i think that that's the bit that people want to forget-that it's not just an innocent pleasure.but a horrible addiction with disease at the end of it.
Louisa, yes. And your point about a parent getting cancer is very thought provoking. Smokers need to think of the terrible effect their possible early death would have on the loved ones and dependents they would leave behind. Face the tough truth, folks.
Brian.I smoked on and off for 6 years from 1966. One day after being up at 5am I was still chain smoking at 5pm. My head was pounding and it wasn't in the least bit pleasurable. It dawned on me then I was doing it just out of habit Two days later I stopped and haven't smoked since. All the shock adverts in the world wouldn't have stopped me until I had a reason to stop.
Dave, everyone is different and I am sure there are many people out there who will be prompted to stop smoking by these broadcasts. I see them as very similar to the road safety films currently being broadcast. Here in NI these have been very successful indeed, cutting the annual death toll on our roads by something like 50% in 3-4 years.