Apple Promises To Ban 'Plain Creepy' Apps
Apple has warned software developers that it will ban apps that are "plain creepy" from its online store.
The company has updated its app store review guidelines, and said: "If your app doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted."
Apple has removed questionable content in the past - in 2012 an app which showed the location of women around you who had checked into Foursquare was removed from the app store.
Apple says there are more than one million apps in its store, and reiterated that it sets the bar high.
"If your app looks like it was cobbled together in a few days, or you're trying to get your first practice app into the store to impress your friends, please brace yourself for rejection," the firm said in a statement.
"We have lots of serious developers who don't want their quality apps to be surrounded by amateur hour."
It also warned developers against "running to the press" to "trash us" for rejecting apps, saying that it "never helps".
The new policy also examines the HealthKit app, which will come as standard with iOS 8.
It will process data from third-party hardware to analyse health and wellbeing.
But Apple has told developers that apps using HealthKit that store user data in the cloud will be rejected.
Earlier this week, nude photos of scores of celebrities were leaked, with some claiming it was due to an iCloud security breach.
But on Tuesday Apple denied the claim.