Apprenticeships: Cameron's Pledge On Training

David Cameron has pledged to make it the "new norm" for school leavers to take an apprenticeship or go to university.

The Prime Minister wants the country to follow Germany's lead, where work-based training sits alongside higher education as the automatic options considered by teenagers when they finish their exams.

During a visit to a training academy in Buckinghamshire to mark the start of National Apprenticeship Week, Mr Cameron called on employers, schools and colleges, and his own ministers, to expand apprenticeship opportunities for young people.

The Government will formally respond to the Richard Review, which has looked at ways to improve the quality of apprenticeships, later this week.

Mr Cameron said: "Apprenticeships are at the heart of our mission to rebuild the economy, giving young people the chance to learn a trade, to build their careers, and create a truly world-class, high-skilled workforce that can compete and thrive in the fierce global race we are in.

"There are record numbers of people taking up an apprenticeship, with a million starting one in the last few years. And as we take forward the Richard Review, our drive to reform and strengthen apprenticeships, raising standards and making them more rigorous and responsive to the needs of employers, means that an apprenticeship is increasingly seen as a first choice career move.

"But we need to challenge ourselves to go even further. That is why I want it to be the new norm for young people to either go to university or into an apprenticeship. We need to look at how we can expand apprenticeship opportunities so that they are available to all young people who are ready and eager to take them up, and aspire to get ahead in life."

Barclays has launched a new nationwide scheme to support 10,000 young people into work. The Barclays Bridges Into Work programme will see local Barclays teams matching up suitable apprentices and businesses in their area.

In addition, it is doubling the number of apprentices that it is recruiting into its own workforce to 2,000 - specifically helping young people in long-term unemployment with little or no qualifications into permanent and fully paid jobs.

British Airways has said it will recruit up to 200 apprentices across a variety of different departments this year, covering engineering, operations, IT, finance and project management courses.

Meanwhile, a new study has revealed fewer than one in five parents believe apprenticeships have the same status as university education.

The survey of 400 working parents by the Chartered Institute of Personnel and Development also showed that almost half thought apprenticeships were more appropriate for manual or blue-collar jobs.

A report by the Centre for Economics and Business Research showed that apprenticeships are forecast to contribute £3.4bn a year to the economy through productivity gains by 2022.

The number of people completing apprenticeships is predicted to increase from 260,000 in the current financial year, to 480,000 by 2022, said the report.

Shadow Business Secretary Chuka Umunna said: "We are proud to be celebrating National Apprenticeships Week, launched by Labour in government and now in its sixth year.

"However, the recent fall in the number of apprenticeships for under 19s is greatly concerning, as well as recent evidence showing that one in five apprentices say they are not receiving training and that many are not being paid.

Ministers need to get a grip and back Labour's plans for more, better quality apprenticeships."