UK & World News
Argentina In Falklands Olympic TV Advert Row
Argentina has politicised the London Olympics over its Falkland Islands' sovereignty claim by making a television advert of one of its athletes training there, on what it calls "Argentine soil".
President Cristina Fernandez Kirchner's government released the television advert linking the Games to its demand to rule the South Atlantic islands.
The 90-second commercial shows Olympic hopeful Fernando Zylberberg training in the Falklands.
The advert was filmed with a handheld camera and shows the 35-year-old Argentine hockey player training outside a typical pub, the Globe Tavern.
The footage also shows Zylberberg running past the offices of the local newspaper, the Penguin News, and an iconic red British telephone box.
Reportedly created by the US-based Young & Rubicam advertising agency, it was shot early in the morning and no islanders can be seen in the footage.
The glossy advert, filmed beneath rolling grey clouds, also uses rousing music for dramatic effect.
It finishes with the slogan, "To compete on English soil, we are training on Argentine soil".
It adds that it is a "tribute to the fallen and ex-combatants" of the 1982 Falklands War.
The advert was screened on several Argentine TV stations on Wednesday night to coincide with the the 30th anniversary of the torpedo attack on the cruiser General Belgrano by a British nuclear-powered submarine during the conflict.
"This is going to generate international repercussions," one official said.
Senator Anibal Fernandez tweeted: "Very good advert about the Malvinas and the Olympics", using the Argentine name for the archipelago.
The Argentine government did not say how the commercial was filmed or whether they had permission to shoot in the Falklands.
But the stunt may backfire as many Argentinians were highly critical of the advert.
One wrote on the website of newspaper La Nacion: "This advert seems to me to show a lack of respect for the soldiers who died in the Malvinas and what our claims to sovereignty mean. Will winning medals at the Olympics make us feel closer to the islands?
"It is a disgrace and a game aimed at submerging people in greater ignorance."
Another wrote: "A tribute to who? People on both sides died in this absurd war."
And another joked: "At least on the islands they won't steal his trainers and tracksuit at gunpoint!"
Zylberberg is a member of the men's hockey team and will be competing in his third Olympics after previously taking part in Sydney in 2000 and Athens in 2004.
Hello, regular commenting on Orange News and Sport pages closes on Thursday 30 May 2013. We will continue to provide a commenting facility on major news and sport events on orangeworld.co.uk. Contact us via http://oran.ge/OWfeedback if you have any further questions. Thanks.
what do you think?
Give the woman a big hug, she needs it. Or hormone tablets because she is one moody girl!!!
The Argentines really need to wind their necks in! seriously, they only want the Island for the oil drilling rights and dont care a jot about whether the people who actually live there WANT to be "ruled" by Argentina. The whole "we want the Malvinas back" saga is a blatant ploy to get the people all riled up and jingoistic so they vote for them in the Elections, and the Argentine people should have nothing to do with their manipulations, and if they do win the Election and the people want them to follow through on their promises what then? will they invade again knowing that the British Govt. would have no choice but to retaliate, and more Soldiers die just to keep this power crazed harridan in control. Also the US should have nothing to do with this, they are a separate Country and if it did come to something then they would be expected to side with the Argies and condone an unprovoked attack on foreign soil, not a good move.
Indeed, USA just trying to expand their influences in South America for trade :L
Argentina are becoming more pathetic by the day. Seems they never learn a lesson.
This comment has been removed for violations of our Terms and Conditions.
if they were that bothered about being humiliated when they tried to bully their way onto the falklands in the 80s' why are they coming to our olympics at all. im sure they will stick to the argy position of trying to cheat their way to victory. if they were any good at running they might not have lost so many when they last tried to invade.
its dead easy to understand the falkland isle belong to the falkland islanders. you dont go coverting your neighbours house just because there front room has a better view than yours.
those in the UK discovered malvinas think and believe that theirs is silly and pathetic, everyone knows that in 1822 was populated by Argentine and UK invaded in 1833 and since that time Argetina colonialism claims to the UN.
You appear to have overlooked the fact that the British first discovered the islands in the 16th Century. The islands belong to the people who live there and there is no doubt that they would have been independent long ago were it not for the threat of an Argentine takeover (as happened in 1982). Further, It is high time that you and the Argentine Government accepted the fact that the inhabitants of the islands want nothing to do with Argentina. Leave these people alone!!!
The best thing to do is ignore them now, they're looking for a reaction
PERHAPS THE GOVERNMENT OF ARGENTINA WILL NOW DO THE HONOURABLE THING OF RETURNING TO THE VARIOUS SOUTH AMERICAN INDIAN PEOPLES THE LANDS WHICH THEY "PROCURED" IN THE EARLY 16TH CENTURY, INCLUDING, OF COURSE, BUENOS AIRIES ITSELF WHICH WAS SEIZED BACK FROM THE INDIANS IN 1580.
what a load of tommy rot. we accept all people here. my football team has 2 argentinians playing for us. they are both great people. why let this rubbish have any credibility by talking about it......yes I know I added to it
So what do you do after ignoring sovereignety of the islands, the Falklanders wishes, the opinion of the world, and pure historical fact about the true owners of the Falkland islands? You try and draw attention away from a struugling country by creating a soul moving, yet utterly wrong and mislead advert to promote a country's athlete that will probably do badly in the Olympics anyway. Oh, and you film it in the morning, in case anyone confronts you and reminds you of the truth. Nice one Argentina...
Looks like he's part of their army, from the speed he's running away........
I am of the opinion that on whoever's authority this film was made is in need of some serious psychiatric help. The rantings of a maniac bordering on fanaticism.
BOCOT THE ARGENTINIANS FROM THE GAMES
SILLY SODS.........GROW UP !!!!!
David Rhys Price
I am glad to hear that some of the Argentine people themselves are calling time on their hysterical, opportunist and infantile leaders. When will these leaders learn to grow up, and stop throwing their toys out of the pram! The only people they cause damage to are themselves, and the reputation of their country ,which is perceived by many as being an arrogant and bullying collection of dysfunctional adolescents.
Its time these Islands were given back to these people,the days of British grabbing and claiming land are over, its the same old story with Ireland and many other places Canada etc etc,get over it give it back,and the world will be a more peacefull place. Its cost to many lives to go through the same again just to keep a stiff upper lip,the people there just want to live a quiet life,do the right thing and let them PAX
Another load of argie codswallop.When is it going to sink into their thick skuls,the islands never were theirs and they never will be.They must have corned beef for brains.