Asda's George Ventures Into Asian Market
Asda's clothing label George has opened its first store in south east Asia as the company seeks to expand internationally.
Launched in Singapore, George is being operated within retailer John Little, which stocks fashion, home and lifestyle products.
It is based in the Plaza Singapura, the city-state's retail hotspot which also houses a Marks & Spencer.
The company said Singapore "provides a significant platform for growth" with increasing demand from locals and ex-pats.
It comes as fashion house Prada credited a first-half sales climb of 12% to rising demand in Asian markets.
George plans to continue with its global expansion, following a successful venture in Malta recently.
Jo Whitfield, George retail and international director, said: "We're pleased with the performance of our international franchises.
"When we opened our Malta store earlier this year, demand was so high that over half of stock was sold in the first two weeks and we had to replenish very quickly to meet customer demand."
She added: "Singapore is an exciting market for us.
"We're confident that the Plaza Singapura shoppers will love the style and quality of our ranges and be amazed at the excellent value for money."
The brand is set to open further stores in Malta and across the Middle East later this year.