Beyonce Joins Stars In 'Ban Bossy' Campaign
A host of prominent women - including Beyonce and Victoria Beckham - have thrown their support behind a campaign against the word "bossy".
The Ban Bossy campaign, run with Girl Scouts of the USA and Leanin.org, promotes leadership roles among young girls.
Actresses Jennifer Garner and Jane Lynch, as well as Condoleezza Rice, a former US secretary of state, have also added their voices to discourage the use of the word, which campaigners say stops girls from speaking out.
It adds that between primary school and secondary school, girls' self-esteem drops 3.5 times more than boys' and that by the age of 12 girls are much less interested in leading.
Facebook chief operating officer Sheryl Sandberg said she launched the campaign when she found most women she spoke to with careers in business had been called "bossy" at some point.
"I was called bossy when I was in ninth grade," she said.
"My teacher took my best friend Mindy aside and she said 'You shouldn't be friends with Shery - she's bossy'. And that hurt.
"We call (women) too aggressive or other B-words in the workplace. They're bossy as little girls, and then they're aggressive, political, shrill, too ambitious as women."
On her Twitter page, fashion designer Victoria Beckham wrote: "It is thought-provoking that a man in charge may be described as commanding, however a woman in the same situation may be called bossy."
Glee actress Jane Lynch wrote: "I would tell my 10-year-old self not to be afraid to step up and say what you think. Do not be afraid to express your opinion.
"Do not be afraid to suggest things. Do not be afraid to lead."
Beyonce signs off the campaign ad, saying: "I'm not bossy, I'm the boss."