Britain Is Boom Destination For Tourists
A record number of visitors are choosing the UK as a holiday destination following the success of the 2012 London Olympics.
There were almost 2.9 million tourists in June, a record for the month, according to the latest figures from VisitBritain.
Data from the Office for National Statistics showed they spent a record £1.84bn in June, an increase of 13% on 2012, which was another record.
There has been a significant rise in the number of people coming from China, the US and various parts of Europe.
Visitors from overseas spent £8.72bn in Britain in the six months to June, up 11% on the same period last year.
But it is not just overseas visitors who have been swelling the numbers.
VisitBritain predicts that over the Bank Holiday 4.5 million Britons will be taking an overnight holiday trip in the UK, a factor helped by a spell of good weather.
In Stratford-on-Avon, the draw of Shakespeare has never been so popular.
Rachel Hudson, from The Shakespeare Birthplace Trust, said: "We have seen a boost due to the success of the Olympics and I think people around the world realise that we have something really special to offer.
"Shakespeare is a worldwide brand and more people want to enjoy the experience in his home town."
Patricia Yates, VisitBritain's director of strategy and communications, said: "The Olympic bounce has well and truly sprung with the best start to a year since 2008.
"This has seen us achieve record-breaking spend figures for 2013 to date and record visitor numbers.
"We are surpassing our spend forecast for 2013, which is testament to the fact that our great campaign has capitalised on the showcasing of Britain through 2012 to turn viewers into visitors.
"Our marketing and promotion of Britain as a great place to visit will ensure we are well positioned to deliver continued growth through 2013 and beyond, achieving positive results for the UK tourism industry and increasing the 2.6 million job supported by the sector."