Burger King Introduces Lower-Fat Fries
Burger King is launching new crinkle-cut fries in the US which are said to have significantly lower fat than regular fries.
The move comes as consumer groups press fast-food chains to offer healthier alternatives and improve the nutritional quality of their foods, amid high obesity rates.
Burger King says the new "Satisfries" contain 40% less fat and 30% fewer calories than those sold by McDonald's.
It says the Satisfries are also healthier than Burger King's own regular fries.
The chain says a small portion of the new fries clocks in at 270 calories - compared to 340 calories in a small portion of its regular fries.
However, comparisons with other groups such as McDonald's can be confusing because fast-food chains have their own definitions of what qualifies as a small, medium or large serving.
A small portion of McDonald's fries, for example, weighs considerably less than a small portion at Burger King.
Under current owners 3G Capital, the Brazilian private investment firm, Burger King has tried to revive its image and revamp its menu.
Satisfries use the same ingredients as Burger King's regular fries - potatoes, oil and batter. But the company says the batter used does not absorb as much oil.
Another difference, the crinkle-cut shape, is devised at least in part to allow staff to easily distinguish them from the full-fat fries when they are deep-frying them together.
At $1.89 (£1.18) for a small order, the Satisfries are more expensive than regular fries, which go for $1.59 (£1)
More than one-third of Americans are obese and about 10% of the nation's healthcare bill is tied to obesity-related diseases, according to the Organisation for Economic Co-operation and Development.
The Satisfries are being launched first in America and Canada.