David Cameron In Waitrose Shoppers Row
Labour has branded David Cameron as "stuck-up" and "out of touch" for saying the most friendly supermarket shoppers are found at the high-end Waitrose.
Michael Dugher, the shadow cabinet office minister, said: "There's nothing wrong enjoying shopping at Waitrose but Cameron seems to be saying that at Waitrose you get a better class of shopper."
The comments placed the Prime Minister a "world away" from squeezed families shopping around to watch every penny, he said.
He added: "This is a bizarre and empty-headed intervention from a Prime Minister who increasingly gives the impression of being stuck-up and out of touch."
Mr Cameron made the remarks during a visit to a Manchester branch of the supermarket's parent company John Lewis.
He said: "I have got a piece of supermarket sociology, which is that there is something about Waitrose customers ... they are the most talkative.
"I found that if I shop in Waitrose it takes me about twice as long as everyone wants to stop you and have a chat. Whereas in other supermarkets I find I can dart round very quickly and get everything.
"It is something about your customers, they are very talkative, engaged people."
Mr Cameron said he opts for Waitrose whenever possible and also uses Ocado, the online store that delivers Waitrose goods as well as its own.
However, he said he went to Sainsbury's near his constituency home in Chipping Norton, Oxfordshire, "because there isn't a Waitrose".