Dixons Carphone Launches As Listed Company
The merged company of Dixons Carphone has begun trading on the London Stock Exchange.
The £3.7bn tie-up between Dixons Retail, owner of the electrical companies Currys and PC World, and Carphone Warehouse, one of Europe's largest telecommunications retailers, was announced in May.
As a combined entity, Dixons Carphone seeks to help customers "navigate the connected world" by tapping into the way it predicts technology will transform households.
The company will specialise in the convergence of the mobile and electrical markets known as the "Internet of Things".
The new retailer brings together 3,000 stores, and on Thursday announced the launch of the first seven combined stores across England.
A further 23 are planned by Christmas.
Dixons Carphone employs over 40,000 people in 14 countries across Europe.
Hailing Thursday's stock exchange launch as "a big day", the chief executive of Dixons Carphone, Sebastian James, said that from now on "customers using Currys, PCWorld and Carphone Warehouse websites will be guided to the right place to buy from the whole range that we have to offer together - from a toaster to the latest smartphone".
Shares of the newly listed company were up around 2% in morning trading.