Electric Cars Lose Their Spark With Buyers
The brakes have been put on the rush to electric vehicles, according to a survey of 200 global motor industry leaders.
Details released in an annual survey by KPMG show that interest in electric cars has waned as increased fuel efficiency becomes a prime factor in purchasing decisions.
KPMG International's Global Automotive Executive Survey also found that as emerging markets edge towards a predicted 50% share of new vehicles, countries such as China, India and Brazil set the strategic plans of car firms.
It also found that the rising middle class in emerging markets are also more interested in upscale traditional vehicles than austere, frugal models.
The report found that "in the last 12 months the optimism over electric cars has dampened considerably among car makers.
KPMG added: "The initial excitement about the potential of e-mobility has subsided somewhat."
Autocar deputy editor Matt Burt told Sky News electric vehicles (EVs) never fully sparked for the public.
"Despite the best efforts of car makers to highlight the benefits of EVs, car enthusiasts have never really fallen in love with them," Mr Burt said.
"Consumers remain unconvinced due to issues such as battery range, the perceived difficulty of recharging and vehicle cost, which is still prohibitively high for most families despite Government grants and incentives."
While interest in battery power has drained away and some manufacturers move towards fuel cell technology, a renewed shift towards traditional engines is taking place.
The emergence of oil and gas production increase through fracking technology is further halting a shift away from hydrocarbons.
A third of car makers now intend to develop traditional internal combustion engines (ICEs), and while 25% intend to explore plug-in hybrids only 8% said they would seek battery technology.
"A majority of respondents now believe that internal combustion engine downsizing offers the best chance for fuel efficiency over the next decade," the report said.
Mature markets such as Britain have seen a trend in smaller cars ownership and the Government has targeted owners with larger engines through increased road tax levies.
"By 2018 it seems likely that electric vehicles will form one small part of an increasingly varied car market, alongside hybrids, extremely efficient ICE-driven vehicles and newer technologies such as hydrogen fuel cells and natural gas," Mr Burt said.
"Luxury cars and SUVs tend to offer bigger profit margins for manufacturers than family saloons and hatchbacks, so it will be no surprise to see car makers tailor their products to suit the tastes of rapidly expanding markets."
what do you think?
I work in the motor trade and you wouldent belive how rubbish and badly made these new cars are there all made of plastic and the cheapest parts going stay well clear older cars more reliable and better
Agreed, driving an 8/9 year old Skôda Superb, 1.9 TDI, mileage on the clock right now is 432,232 & counting, original engine & gearbox. Can't see many newer cars getting anywhere near that.
Yep. I buy old bangers all the time. They are cheaper to maintain. Got a little diesel corsa 53mpg and almost indestructible engine. You can keep your new cars
what a load of rubbish. cars have always been made of the cheapest parts . it's called " making a profit " der!
New cars are rubbish a 10 year old honda or toyota will out run any of this new crap there always calling new cars back for faults
keep dreaming scrap man
Nick, execute and Tim, right with you there. You don't lose much on old cars if you buy a good brand. 13 year old Polo, never a minutes trouble so far. Before that, 14 year old Audi A6, no trouble. If you buy a part for a Ford or Vauxhall, let's say it's 60 quid, for Audi, VW, Honda, Toyota, it will be more like 90 quid. But it's more than 30 pounds better, it's twice as good !
What we need is coal powered cars. We're sat on God knows how much of the stuff, just ask Maggie!" The government of the day will eventually fall back on coal. Steamers everywhere! (What are you on) I hear you ask :-)
Electric cars? Gone, gone, and never called me Mother!
They were never ,ever going to work unless you just commute a few miles here and there in and around a city.For 99% of the car driving public they are just an overpriced,totally impractical ,pointless exercise in political correctness before substance. Fuel cells,more than likely hydrogen ,are the way forwards and if the car manufacturers and governments had invested in these rather than battery power ,we would be well on the way to getting away from this dependency on oil based fuel.
Car makers still stuck in a time warp petrol/diesel engines 18/19 century technology oil burners ,must be the power of the big oil company lobby`s. None fossil fuel the clean future if I can get a electric/petrol Astra cheap I will grab it .
Surely the best combination is electric/ICE hybrid. Electric motors and/or petrol/diesel for acceleration (better than just petrol/diesel) and once up to speed run on petrol/diesel to maintain speed and charge batteries. This should give MPG figures of aroung 150 - 200 mpg, possibly more if less 'safety' equipment was necessary in teh vehicle. But to really improve fuel usage we should rid the streets of all unnecessary traffic lights. Keeping traffic moving as much as possible is the best way to use fuel.
city`s without traffic light would seize up plus more accidents.
H Mike - I did specifically state 'Unnecessary traffic lights...' But a trial in a Dutch town that removed traffic lights did actually improve safety and reduce accidents. I needs looking at 'cos TLs cause more fuel wastage than anything else.
Electric car's so called eco cars good for the environment but the life of the battery is rubbish the cost to the environment to make the battery will never be balanced by the saved co2 emission by not using petrol batteries only last a few years and then we have to recycle them and then there is the fact they have to be charged up all the time so if the electric comes from a coal powered station then even more co2 . The all electric car green sell was just another con to use the GREEN TAX just like the stupid windmills they are pushing they are all about paying subsidies to the fevered few they will never justify the cost in pollution in concrete alone just for the base they stand on BACK DOOR TAXES and people are waking up to it