Financial News

  • 23 January 2012, 11:43

Experts Demand Ban On Cosmetic Surgery Ads

All cosmetic surgery advertising should be banned and annual checks carried out on surgeons, experts have said.

The British Association of Aesthetic Plastic Surgeons (Baaps) is calling for a "six-point plan" to tighten up regulation of the "cowboy" market in the UK.

Government advisers are considering a range of measures for the sector following the PIP breast implant scandal, which has affected around 40,000 British women.

Professor Sir Bruce Keogh, who is leading a Government review, said on Friday an insurance scheme for cosmetic surgery patients - similar to that in the travel industry - could be introduced.

A breast implant registry is also under consideration by the Government to record details of all operations.

Baaps is calling on ministers to go further, saying cosmetic surgery as a medical procedure should not be advertised, similar to the ban that exists on promoting prescription medicines.

President Fazel Fatah said: "Over the last decade the Baaps has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient.

"We have warned against the unrealistic expectations set by reality 'makeover' shows and against crass competition prizes promising 'mummy makeovers' and body overhauls.

"In no other area of surgery would one encounter Christmas vouchers and two-for-one offers - the pendulum has swung too far, and it is time for change."

Baaps also wants:

:: A register of all types of silicone implants including those for the breast, buttock, pectoral muscle and calf.

:: Dermal fillers, such as Botox, to be reclassified as medicines, which are subject to more stringent rules.

:: A compulsory register of all practitioners rather than the present voluntary one for clinics, and all should undergo an annual audit as a membership requirement.