Financial News

  • 18 December 2013, 14:16

Facebook 'Takes On Twitter' With Sports Stream

Facebook has bought a start-up firm that analyses social media mentions of sport - in an apparent attempt to share in Twitter's real-time content.

The social networking site said that SportStreamallows users to filter and display "real-time" data about sports stories.

The acquisition is also expected to make it easier for Facebook's media partners to find posts about sport on its website and use them in their content.

"Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilise the insights from Facebook's tools," saidFacebook's Justin Osofsky, in a blog.

"We will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights."

SportStream said: "We're excited to announce that Facebook has agreed to acquire SportStream.

"We set out 18 months ago to help fans better connect around all the best moments in sports.

"We made it our mission to deliver them the best social content, stats, news and more around games, favourite teams and players in real-time.

"We expect to make an impact on the more than one billion people who use Facebook as well as the many valued sports media businesses and professionals, teams, leagues and players that use Facebook to better connect with fans."

Facebook - which did not reveal how much it paid for the start-up - has recently taken steps to make it easier for users to find posts related to specific topics.

These have included the introduction of embedded posts, trending topics andhashtags.

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