Facebook Undergoes News Feed Relaunch
Social network site Facebook has relaunched its news feed featuring, new ways to filter content, larger images and image-based adverts.
Instead of a single feed when a user logs in, the change will see multiple feeds dividing content by several categories, including music and photos.
Content-specific feeds are already available on the site, but many are difficult to find.
The relaunch, announced at the Facebook headquarters in Menlo Park, California, is an attempt to make users spend longer on the website as they browse through different feeds.
The larger pictures are also expected to appeal to advertisers - in particular through mobile phone access, where typically images are difficult to see on a small screen.
Founder and chief executive Mark Zuckerberg said the new design was aimed at it becoming the "best personalised newspaper".
He added the move would "reduce clutter" and focus on the stories that the site's one billion users care about.
Facebook's newsfeed, an ever-changing stream of photos, videos and comments uploaded from friends, is the first page most users see upon logging in.
It is one of three "pillars" of the service, along with search and user profiles.
The last major update to the feature was in September 2011. Since then, the company has incorporated adverts directly into the feed and has shifted its focus to creating "mobile-first experiences".
Other rumoured changes include a video production tool which would allow friends to film short clips and edit them together.
Nick Adams, head of digital development at media agency Mindshare UK, said: "Facebook's newsfeed reboot is likely to give users more control over what content they see - a move which is likely to prove popular after initial misgivings have died down and which may help to keep user engagement metrics up in the short to medium term.
"Significantly, the new content filtering options should make Facebook more appealing to content publishers and we may even hear about a new strategic content partnership from Facebook to add to their existing partnerships (eg Spotify)."