Fashion Boss Hired As Google Glass Chief
Fashion executive Ivy Ross has been hired to turn Google Glass from geek to chic.
The design and marketing executive will head the Google Glass team as it prepares for a mass market launch.
She is tasked with convincing the masses the device can be fashionable and wearable, rather than a nerdy novelty.
Ms Ivy is formerly of high street brands such as Gap, Calvin Klein, and Swatch.
In an open letter on Google+ she said the role was "especially cool".
Google Glass - which can be used to surf the web, check emails, and record video - has been criticised as potentially intrusive by privacy advocates.
But its appearance is also an apparent hurdle, with Google making efforts to make the accessory appear fashionable.
In September the company placed a 12-page Google Glass fashion spread in Vogue magazine.
Earlier this week Google Glass' beta explorer frames went on general sale following a one-day sale in April.
The device costs $1,500 (£892) and comes in five different colours.
The Explorer edition does not contain any actual glass in the frame, although Google is offering an option to add a titanium frame that can be fitted with prescription lenses.
Google is planning to release a more polished version of Glass by the end of this year that may sell for less than the price of the Explorer version.