Festival Sorry Over Distressing 'Mum' Text
Organisers of a music festival have apologised to ticket holders who were left upset by a text they received which appeared to be from their 'mum'.
While some people found the marketing ploy "creepy", others whose mothers have passed away were left distressed.
The message appeared on phones as if it had been sent from a stored 'mum' contact.
With incorrect grammar, it read: "Some of the Parklife after parties have already sold out. If your going, make sure your home for breakfast! xxx"
Some music lovers who took to Twitter after receiving the text found it funny but many others considered the stunt to be in bad taste.
@rebeccamasseyHS wrote: "Deffo just thought there was somet wrong with my mum after that text from Parklife hahaha."
@kimberley_smith said: "Very ill thought out text from Parklife today for those people that no longer have a mum #idiots."
Parklife has apologised for any "unnecessary personal distress" caused, saying the text was meant to be an "irreverent way to engage with festival-goers".
The festival takes place in Heaton Park in Manchester on June 7 and 8. Its headline acts are Snoop Dogg and Foals.