Fifty Shades Of Grey Boosts E-Books Sales
Britons are taking to digibooks with enthusiasm, giving a huge boost to the e-books market, according to figures from the Publishers Association.
Sales through downloads were up 188% between January and June 2012, compared with the same period last year, with children's books and non-fiction titles being particularly popular with tablet users.
Overall, digital sales of general consumer titles were up, with sales rising from £30m to £84m during that period.
While there was a fall of 0.4% in sales of "physical" books, it was comparatively small, indicating that hard copies are not suffering at the hands of digital downloads.
Erotic bestseller Fifty Shades Of Grey has helped boost download sales, becoming the first Kindle download to outstrip a hard copy sale.
"The huge increase in digital sales shows how rapidly readers and publishers are embracing e-book reading," said Richard Mollet, CEO of the publishers' trade body.
"Whether books are enjoyed physically or electronically, publishers will continue to invest in exciting authors and titles.
"They can do this because of the stability provided by the UK's robust and flexible copyright framework.
"This is why the PA is at the forefront of calls to government to ensure that copyright is not eroded and that creators' rights are protected and supported online."