Floods Fund: £2m To Support Tourism Firms
Tourism businesses affected by the recent flooding are to get a £2m boost from the Government.
Culture Secretary Maria Miller says the money will fund experts who will visit affected areas and offer practical advice to tourism firms such as how to access business support measures.
The advice sessions will be hosted by VisitEngland and run throughout March.
The fund comes on top of the £10m set aside by Prime Minister David Cameron last month to help flood-hit businesses generally.
Ms Miller said: "We want to help all those tourism businesses that have been affected by the horrendous floods get back on their feet as quickly as possible.
"Experts will be put on the ground to help small businesses with practical advice and communications while a bespoke Easter marketing will bring people back to the areas hit."
Welcoming the funding, VisitEngland chief executive James Berresford said: "Our message to customers is 'Business as usual'.
"Despite many areas having been affected by bad weather and some travel disruption, the tourism infrastructure is largely unaffected."
VisitBritain chief executive Sandie Dawe said: "International tourism is worth around £1.5bn to the economies of south west England and Wales.
"We are already getting out the message that it is a great time to travel to Britain and will be intensifying that activity over the coming months."
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:: Watch Sky News' special programme 'Battered Britain: From The Air' about the effect of the recent storms on the UK's landscape on Sunday, March 2, at 4pm.