Game Of Thrones Fans' Anger At Online Spoilers
Fans of the epic fantasy series Game Of Thrones have been left fuming after technology website Mashable tweeted and emailed spoilers minutes after major events in the latest episode.
The Sky Atlantic show, based on the books by George RR Martin, is famous for its significant and often grisly plot twists with fans going to great lengths to shield themselves from big surprises.
Episodes of season four are being aired on HBO on the US east coast hours ahead of many other parts of the world but Mashable is being criticised for tweeting a major development in the series as it happened to its almost four million Twitter followers.
Fans who steered clear of social media were not safe either. Users subscribing to Mashable's daily email were given a shock when subtitles and pictures contained important plot points too.
Jessica Cherok, technology writer for Digital Pivot, wrote about the coverage: "They should have known better. After all, this is a company that touts itself as being 'a leading source for news, information, and resources for the Connected Generation'.
"Perhaps Mashable was taking that 'leading source' part a little too seriously."
Writing in the Sydney Morning Herald, technology journalist Adam Turner described his frustration: "There was no way for me to avoid the spoiler, it was right there smack in the middle of my [news feed]. Not even the word SPOILER in the headline."
Twitter users also expressed anger, one user tweeted: "Thanks for the spoiler. I am now removing you guys from my news feed."
The first episode of the new season gave HBO its biggest audience for seven years with an average of 6.6 million people watching.
Sky News has asked Mashable for a comment but has yet to receive a response.
Game Of Thrones is on Sky Atlantic HD on Mondays at 9pm.