Google Glass Competition Launched With Video
Google has invited "bold, creative" individuals to apply for a pair of its glasses following years of development by the internet giant.
Applicants, who must be live in the US, are required to explain what they would do with the technology in 50 words or fewer.
The 8,000 people chosen by Google to be so-called "Glass Explorers" will pay $1,500 (£985) plus tax each for a pair.
The glasses - known as Google Glass - work in a similar way to smartphones using voice-activation to connect to the internet, take pictures and perform other functions.
But Tom Wiggins from Stuff Magazine said the glasses will not appeal to everyone.
"To begin with, the market for the glasses will be those who really like their technology," he told Sky News.
"It will take a while for most people - especially the British with their social anxieties - to get used to the idea of wearing slightly silly-looking glasses and talking to themselves on the street.
"But people will probably get past their reservations if it becomes clear that they can easily be used to shoot videos, activate sat nav, and so on."
Google is not expected to start selling the glasses until at least 2014, and analyst Rocky Agrawal from reDesign Mobile stressed that the technology used is still emerging.
"It requires huge advances in speech recognition and image recognition, in battery technology and communications technology," he said.
"So I like seeing these big visions, but don't sell it as being there yet."
The search engine also released a new video of the glasses in action, showing people wearing them while skydiving, riding a roller-coaster, skiing, riding a horse and swinging on a trapeze.
Mr Wiggins said that although the promotional video did not look as impressive as Google's earlier demonstrations of the product, it was more realistic.
"Although it lacks the wow factor, it still looks good - and is probably closer to what the end product will be like," he said.
Google encouraged applicants to submit up to five photos and 15 seconds of video along with their written applications on Twitter or Google+.
The company said: "We're still in the early stages, and while we can't promise everything will be perfect, we can promise it will be exciting."
The deadline for applications is February 27, and winners are required to travel to New York, San Francisco or Los Angeles to pick up the glasses.