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Hobbit: Trailer Gives Fans First Taste Of Trilogy
The highly-anticipated trailer the first film in director Peter Jackson's Hobbit trilogy has been released in time for Tolkien Week.
The Hobbit: An Unexpected Journey, based on the book by J.R.R. Tolkien, is due for cinema release in December.
The trailer debuted on broadcast and online media and is being rolled out in cinemas around the world throughout Wednesday.
A week-long Tolkien celebration this year coincides with the 75th anniversary of the publication of The Hobbit novel.
Tolkien fans the world over celebrate annually by having parties and feasts emulating Hobbit celebrations as described in the books.
On Saturday fans will celebrate Hobbit Day - marking the birthdays of Bilbo and Frodo Baggins, the Hobbits who are the unlikely heroes of The Hobbit and The Lord Of The Rings.
The Facebook page for The Hobbit: An Unexpected Journey has been rolling out ideas for fans including How to Throw a Hobbit Party instructions and an app for fans to share and collect recipes inspired by Middle Earth.
Oscar winning film-maker Jackson announced in July that The Hobbit would be a trilogy saying: "We know the strength of our cast and of the characters they have brought to life.
"We know creatively how compelling and engaging the story can be and - lastly, and most importantly - we know how much of the tale of Bilbo Baggins, the Dwarves of Erebor, the rise of the Necromancer, and the Battle of Dol Guldur would remain untold if we did not fully realise this complex and wonderful adventure."
The cast sees Ian McKellen returning as Gandalf, the character he played in The Lord Of The Rings trilogy, with Martin Freeman as Bilbo Baggins.
Other stars include Richard Armitage, Cate Blanchett, Orlando Bloom, Ian Holm, Christopher Lee, Elijah Wood, and Andy Serkis as Gollum.
The first film will be released on December 14, with the second film releasing on December 13, 2013, and the third film in summer 2014.
All three films will be released in 3D and 2D in selected theatres and IMAX.