Intel To Print Logo On Inside Of Barca Shirts
The logo of computer chip manufacturer Intel will be printed on the inside of Barcelona players' shirts as part of a unique sponsorship deal.
It is hoped that the Intel Inside branding will be revealed when a player lifts his shirt to celebrate scoring.
The team's superstars including Lionel Messi and Andres Iniesta would be under no obligation to display the logo, Barcelona officials told a news conference.
Manel Arroyo, the club director responsible for media and sponsorship, declined to say how much the four-year deal was worth.
However, Spanish media and Forbes magazine have estimated that Intel would pay around £15m for the length of the deal.
It is Intel's first move into football sponsorship, and the firm is set to provide technology to players and coaching staff as part of the tie-up.
Deborah Conrad, Intel's chief marketing officer, said: "We did not want to put the players under any obligation to show the logo a specific number of times but we do know that such goal celebrations are a big part of the culture of the sport."
Qatar Airways' logo will remain on the outside of the players' shirts.
Barcelona is the second-richest football team in the world with £384m in annual revenue.
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