Entertainment News

  • 18 July 2014, 19:44

Kim Kardashian To Make Millions From Game

She has made millions from reality television and now Kim Kardashian is cashing in on the virtual reality world too.

Her mobile video game, Kim Kardashian: Hollywood, only launched three weeks ago but has already risen to the near the top of Apple's App Store.

It allows fans to customise a character who, with the 33-year-old's advice, aims to become the next reality star.

The game has been a huge financial success for its creator,†Glu Mobile. Estimated earnings are expected to approach $200m (£117m), with Kardashian in line to take home a very large pay cheque.

"Getting her 20, 30 million Instagram, Twitter and Facebook followers to be able to effectively interact with her world whenever they want as opposed to just watch her show is something that obviously has had a tremendous appeal," said Niccolo De Masi, chief executive of Glu Mobile.

"People feel they can participate in Kim's world whenever they want.

"Not only are they staying in the game and returning to the game, they're actually paying and they're looking at ads in the game that are relevant to her brand."

The game is free to download but there are many in-app purchases that players can make.

In one scene Kardashian, who lends her actual voice to the game, tells players that in order to get more fans, they should try dating someone famous.

Some critics have slammed the game for promoting shallow behaviour among girls and young women, the game's target audience.

But the game has many fans, with more than 40,000 reviewers giving it a rare perfect five-star rating in the Apple App Store.

"Kim's game is possibly on track to be our biggest game of the year, might be our biggest game ever depending on how long it lasts," said Mr De Masi.

"I set out 12, 18 months ago actually to begin starting a relationship with her agents as well as her management company. It was quite a long process of working through what the opportunity could be as well as why Glu would be a good fit for it."

Glu says it will expand the game to take players into more of Kardashian's favourite locations like Paris and Mexico, and may even add a Kanye West character to the game in the future.

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