UK & World News

  • 28 November 2012, 3:47

London 2012 Paralympics A TV Ratings Winner

The London 2012 Paralympics were a global television ratings winner, figures show.

New data from the International Paralympic Committee (IPC) reveals the games were watched by 3.4 billion people outside the UK.

This was a 37% increase on the Beijing Paralympics in 2008, when a 2.48 billion-strong audience outside China tuned in.

IPC commercial and marketing director Alexis Schaefer said: "To grow the international audience outside of the host market by nearly one billion in four years is a significant achievement."

The figures, produced by IFM Sports for the IPC, show the London Paralympics were watched by a total audience of 3.8 billion, including viewers in Britain.

The Games were broadcast in more than 115 countries and territories, and overseas audiences got the chance to see over 2,500 hours of content.

The biggest audiences were in China, Japan, Germany, Great Britain and France.

Athletics and swimming were the most popular sports screened during the Games.

Channel 4, the British rights holder, broadcast around 500 hours of coverage, with a peak audience of 11.2 million watching the opening ceremony.

Mr Schaefer said: "To reach a cumulated TV audience of 3.8 billion for the Games is impressive, but even more impressive when you consider the limited airtime the Games received in some countries, especially in North America.

"With the Games taking place in South America for the first time in 2016 we potentially will see more broadcasters in the Americas either showing the Games live or delayed.

"If some of the biggest countries come on board then I am confident that we will break the 4 billion cumulated audience figure for the first time."

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