Malaysia Airlines Offers Passenger Refunds
Malaysia Airlines is to refund fares for passengers no longer wishing to travel on the carrier, Sky News has confirmed.
Previously booked passengers due to fly up to and including July 25 can seek a refund without incurring any penalty.
The decision comes amid a wave of concern following the downing of MH17 over eastern Ukraine.
It is unclear how many passengers will cancel their flights.
Nevertheless, the refund will further harm the perception of the carrier both for passengers and investors.
Shares in Malaysia Airlines closed down more than 10% on Friday.
The Kuala Lumpur-listed company saw its stock fall more than 17% at one point before easing prior to the market close.
"Perception-wise it really hits home - It's very challenging. It's very difficult to fight against negative perception," Maybank aviation analyst Mohshin Aziz said.
"I can't comprehend of anything they can do to save themselves."
The company has struggled recently, and its accounts have been in the red for the last three years.
In 2013, the airline's full-year losses grew to £215m - up almost threefold on the 2012 loss of £80m.
The Malaysian government owns 69% of the firm.
As a state-owned flag carrier, it is required to fly unprofitable domestic routes, and its strong union has resisted operational changes.
Budget rivals have adapted to the changing air market, particularly in Asia, with greater speed than legacy carriers such as Malaysia.
Many of its woes precede the mysterious loss of flight MH370 in the Indian Ocean.
Airline Weekly managing partner Seth Kaplan described it as being in "worse shape" financially than almost all other carriers - even before MH370 vanished.
"It's just hard to imagine that they could have even survived the first incident without a lot of government help and now they're going to need even more," Mr Kaplan said.