Martha Lane Fox To Join The House Of Lords
The web tycoon Martha Lane Fox is joining the House of Lords, where she will be the youngest woman peer.
The co-founder of travel website lastminute.com, who is also David Cameron's "digital champion", will sit on the crossbenches as a non-political member.
The 40-year-old revealed on Twitter that she has taken the formal title of Baroness Lane-Fox of Soho in the City of Westminster.
Adding the hyphen is required under peerage rules.
However, she later tried to backtrack because the Soho element is not supposed to be announced until she is admitted on March 26.
"Ssshh ... Soho bit still a secret apparently," she wrote, adding: "Whoops, first mistake of newly appt peer - shouldnt have announced title til formally in house [sic]."
She also posted a picture of the formal letter from the Lords authorities confirming the ennoblement, before deleting it when it was picked up by the press.
The online entrepreneur told friends via the micro-blog site that the appointment was a "real privilege" and she "can't wait to make an impact".
"Will get robe on and get them moving," she told one.
The businesswoman co-founded website lastminute.com in 1998, before stepping down as managing director in 2003 - two years before the company was sold.
She went on to start the karaoke chain Lucky Voice and charity Go On UK, which aims to spread digital skills.
She also has her own grant giving foundation, Antigone, funding charities that target neglected causes.
Joining her in the Lords will be composer and broadcaster Michael Berkeley, who will also sit as a crossbencher.