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Microsoft's chief executive has kicked off an international promotional tour for the new Windows 8 operating system in Israel.

Steve Ballmer met with Israeli Prime Minister Benjamin Netanyahu in Jerusalem. According to a statement issued by the prime minister's office, Mr Ballmer said it is his fourth time in Israel.

Microsoft maintains a large research and development centre in Israel, one of its three largest worldwide. Many global tech giants have sizeable research operations in the country.

Microsoft launched Windows 8 just 10 days ago. It also launched its first tablet computer, the Surface.