Missing Flight: BA Sorry For Indian Ocean Ad
British Airways has said sorry for an advert urging people to escape the commute and "discover the Indian Ocean" amid the missing plane mystery.
The ill-timed advert was spotted on an escalator at a London underground station and posted on Twitter, quickly going viral.
The picture of the advert - taken by Alan Milford - has now been viewed more than one million times.
The text "Escape the commute and discover the Indian Ocean" is overlaid on a picture which appears to have been taken underwater.
After spotting the advert, Mr Milford, 29, tweeted: "Unfortunate advertising from BA up the escalators at Euston."
The advert ran on a video screen at the tube and rail station as the hunt for missing Malaysia Airlines flight MH370 continues.
There were 239 people on board the plane which is feared to have crashed somewhere in the vast Indian Ocean.
The plane took off from Kuala Lumpur in Malaysia early on March 8 and had been expected to make a six-hour trip to Beijing in China.
BA has tweeted an apology, explaining the advert "contained pre-scheduled content that we recognise is inappropriate at this time".