UK & World News
Movember: Big Ben Highlights Charity Event
Big Ben has kicked off "Movember" by sporting a blue moustache, leading the way for men to cultivate some facial hair in the name of charity.
A giant moustache was projected onto the landmark to highlight what has become a major effort to raise money and change attitudes towards men's health.
Westminster was chosen as the location to kick off this year's movement because there are suggestions around 40 MPs have signed up to grow a 'tache.
Under the Movember rules, men have to start on November 1 with a clean shaven face and then grow and groom a moustache during the month.
The moustache cannot be joined to the sideburns because this is considered a beard or joined to the chin, which would be a goatee.
Last year, more than 250,000 people in the UK took part - raising £22m for the charity which supports testicular and prostate cancer initiatives.
One in nine men is diagnosed with prostate cancer in the UK - with a diagnosis every 15 minutes, according to research.
Despite it being the most common cancer for men in Britain, studies show many men are unaware of the risks.
Justin Coghlan, co-founder of Movember, said: "Men's health has moved forward in leaps and bounds in recent years but we need to encourage more men to talk about real issues, especially with each other.
"It's time for men to come together and help change the face of men's health. This Movember, knowledge is power, moustache is king."
Prostate Cancer UK is the main beneficiary partner of Movember in the UK and described the event as "fantastic".
Chief executive, Owen Sharp said: "It gets people talking about prostate cancer and men's health in a unique and active way."
He added: "I urge men to prioritise their health and push a trip to their doctor higher up their agenda if they have any concerns about prostate cancer."
Movember was first established in Melbourne, Australia, in 2003 but has now spread across the world. In 2011, 854,000 people in total registered and raised £79.3m.