UK & World News
NekNomination: Call For Social Media Warnings
Twitter and Facebook should introduce warnings over the drinking game NekNomination which has been linked to several deaths, according to councils.
The Local Government Association, which represents almost 400 local authorities, said the trend was a "reckless and totally irresponsible craze" and prominent messages were needed on the websites to highlight its dangers.
It said schools had also asked for warning noticies to be put on notice boards and read out at assemblies.
The craze involves participants filming themselves downing a drink, nominating someone to continue the game, and posting the video on social media sites.
Katie Hall, chair of the LGA's community wellbeing board, said: "This is an utterly reckless and totally irresponsible craze which has tragically claimed lives.
"More should be done to highlight the dangers and persuade people not to participate."
He said social media operators had a responsibility to provide health warnings to user groups and individuals.
"The LGA is looking for these corporations to show leadership - and not ignore what is happening on their sites, she said.
"We are urging Facebook and Twitter executives to sit down with us and discuss a way forward which tackles this issue head-on."
Councils are now publishing warnings about alcohol through internet safety campaigns that provide links for parents, carers and young people.
NekNomination is thought to have originated in Australia, but has spread quickly through social media.
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