New Twitter Rules As Logo Gets Facelift
Social networking giant Twitter has introduced a strict set of instructions to go with its new stripped-down 'Twitterbird' logo.
The website is getting rid of its unmistakeable cartoon-style bird and replacing it with a simplified, dark blue version of the famous image.
The change of branding was revealed in a post on the site's blog by Twitter creative director Doug Bowman.
He wrote: "Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility."
But on the network's "brand resources" page, users discover that there are limits to their possibilities and freedoms when it comes to using the new logo.
A long list of rules lays out "do's" and "don'ts" for Twitter users, web designers, authors and advertisers.
The website demands the new Twitterbird is official, unmodified and faces right.
A longer list of "don'ts" includes giving the bird a speech bubble, rotating, animating or duplicating the bird and changing its colour.
Twitter says the guidelines are there to help users, so they do not have to "worry about negotiating a separate agreement with us or talking to our lawyers".
The instructions quickly became the subject of criticism and mockery on the web.
A blog post pointing out how the new logo flipped by 90 degrees and coloured black looks remarkably like Batman's masked face attracted thousands of retweets in a few hours.