UK & World News
Big Rush For New Website Address Extensions
Hundreds of companies, communities, geographical locations and groups have applied for brand new website address extensions.
If approved, the new suffixes could replace the traditional dotcom with other words and brands.
The most popular assigned name in the application process has been .app followed by .home.
Many big brands are on the list including retailers, car manufacturers, media organisations and corporations.
The Internet Corporation for Assigned Names and Numbers (Icann) has received a total of 1,930 applications.
Those include 675 from Europe and 911 from North America but just 17 from Africa.
A panel of independent experts will now consider each application.
There have also been 231 cases where more than one organisation has applied for the same name.
These groups will now be encouraged to work together or the name will be auctioned off to the highest bidder.
The new domains are not just about names - they will offer a new layer of encryption.
This is useful for banks and other corporate companies who are looking to improve their online security.
David Green, head of digital marketing for KPMG said: "It's about a new secure internet.
"You can control who's in and who's excluded. Anyone can purchase a dotcom name which leaves it open to fraud.
"With these new secure databases, you will be able to lock out malicious third parties."
There are concerns about some of the submissions - which include .sex and .porn.
The next step for all the applications is that they will be considered by a panel of independent experts and the public will also be invited to comment.
Rod Beckstrom, president and CEO of Icann said: "Some names might be provocative, some might be controversial to some but not to others.
"We expect challenges."