UK & World News
No Smoking Day: Charity Launches 'Hijacking' App
The British Heart Foundation (BHF) has pledged to hijack cigarette packs from today - No Smoking Day - by virtually transforming them in smokers' hands into items they could afford if they quit.
The charity is encouraging smokers to "swap fags for swag" by thinking about how much money they could save if they quit.
Someone who smokes 20 cigarettes a day could save £7 a day, £49 a week, £210 a month and £2,555 a year if they kicked the habit, the BHF said.
The charity has developed a new smartphone app, Blippar, which virtually transforms a cigarette pack into a puff of smoke, before revealing items they could afford with a week, month, or year's worth of smoking savings.
Betty McBride, director of policy and communications at the BHF, said: "The tobacco giants are notoriously protective about their slick cigarette packaging - here's a bit of slick that does some good for once.
"We need to up our game if we are going to help people beat their addiction to tobacco by finding new ways to reach out to them."
The new app comes on BHF's 30th annual No Smoking Day. A survey conducted for the 2013 campaign found that 11% of smokers are desperate to kick the habit.
And 82% of 2,000 UK smokers surveyed had tried and failed to quit.
Around one in five people smoke, according to the charity, and the latest data from the World Health Organisation shows that smoking prevalence in Europe is higher than the rest of the world.
A separate poll, conducted on 2,000 ex and current smokers by Pru Health, found that the average smoker spends 11% of income on tobacco.
:: Smokers who want help in quitting are encouraged to visit wequit.co.uk or call 0800 434 6677
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what do you think?
For Christ`s sake leave the smokers alone, if they want to smoke, let them, they know the score.
Yes because millions will stop smoking because its non smoking day dear me this country is a laughing stock if everyone stopped drinking smoking they would lose billions thats why they put tax up on it
Then the NHS would saved billions from treating smoking related diseases and smoking aggravated illnesses such a asthma then the smokers would have £2.5k extra money to spend on something else to return the tax into the system. They could buy fruit and veg to help the obesity epidemic which would save the NHS more more money!
That tasty breakfast I've just done - fried bacon, black pudding, bread and dripping with salt and a milk stout - wouldn't have tasted half as good wirhout the two ciggies afterwards. Why is it that when anyone tries to engage me into quitting smoking all I want to do is smoke more?
Giving up smoking isn't easy. every time I tried over 35 years I usually ended up smoking more and ended up on 40 a day. Until 13 years ago,I went down with a killer flu, was laid up for 3days in fever not knowing if it was day or night. Left me with a chronic cough, so promised my wife never to smoke another cigarette . Even now I still sometimes crave one. As an ex smoker though I don't like the smell of cigarette smoke I won't moan at those who smoke, it's a relaxing pleasure, and we don't get many of those these these days