UK & World News
Secret-Sharing Gossip App Launches In UK
An anonymous social networking app that lets you share your innermost secrets is launched in the UK today.
Secret has been a big success in America, where people share short text and image posts with their social network but without revealing their name.
It has already caused a stir in the tech world, when it revealed Vic Gundotra, former head of Google+, was interviewing for other jobs days before he resigned.
Earlier this month, Nike denied claims made on the app that the team behind fitness tracker Fuelband were about to be fired. Most of the developers were later let go by the firm.
To preserve anonymity, a user must have at least three friends using Secret before they are shown any messages.
The names of friends using the service are never disclosed, the company promises.
You can also block a user so that you no longer see their secrets.
The app is also set to launch in Ireland, Australia and New Zealand today.
It is currently iPhone-only, but an Android app is said to be on the way.
Secret became popular in California's tech start-up scene, but Secret says it has broader appeal - pointing out that more than half of the app's posts in the past month are from outside California.