Entertainment News

  • 2 April 2014, 9:52

Nuts Magazine To Close After 10 Years

Nuts magazine, the weekly men's magazine which had a recent row with the Co-operative supermarket over its front covers, is to close.

The publication was initially successful when it launched 10 years ago, but has seen its circulation drop as it faces increased competition from the internet.

Its publishers, IPC Media, have begun a 30-day consultation period with the 25 employees who work in both the print and online departments.

IPC Inspire managing director Paul Williams said: "After 10 years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men's lifestyle sector.

"IPC will provide impacted staff with all the support they need during the consultation process."

The Press Gazette said Nuts' average weekly circulation fell 33.5% in the second half of 2013 to 53,342.

At the height of its popularity 300,000 copies of the magazine were being sold every week.

Last year the Co-operative gave the magazine and its competitors Zoo, Front and Loaded an ultimatum to cover up in "modesty bags" or face being removed from shelves in 4,000 stores.

It came amid an increasing debate about the effects of children seeing half-naked women on magazine covers in shops.

Tesco said it would only sell so-called lads mags to those aged 18 or over.

IPC Media also publishes NME, Women's Weekly and Look magazines, among many other titles.

A formal decision will be made at the end of the month.

Advertisement