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Obama marks win with Twitter record
A second term and a Twitter record - with much to celebrate, a picture of an intimate embrace with his wife Michelle has become President Barack Obama's most popular tweet ever with over half a million retweets and counting.
Just moments after his dream of a second term was realised, the president shared the celebratory tweet, accompanied by the words "Four more years", with his 22.5 million followers, leading to speculation it could be the most shared tweet in the history of Twitter.
Prior to this, Mr Obama sent out words of thanks via the social networking site to those who voted for him, in what had to have been one of the first things he did on realising the election's outcome.
It is appropriate the president took to Twitter so soon after his and Mitt Romney's fates were sealed, as the website has been heavily utilised in both candidates' campaigns.
A seismic shift in political debate and conversation was clearly marked on Tuesday as Twitter registered 31 million tweets - up from 1.8 million tweets on election day in 2008.
Mr Obama's Twitter feed was active with advice to voters on Tuesday, with tweets including: "If you're in line when the polls close, stay in line to vote. It could help make the difference."
Tweets were also aimed at specific states, such as this one: "Nevada, pass it on: Polls close at 7pm PT. You can vote as long as you're in line before then. #StayInLine"
Romney's Twitter feed included a similar series of tweets throughout the day, as the Republicans ensured their campaign used every resource available.
It was not just the candidates and their campaigners tweeting - with the website registering 31 million tweets a significant audience of people expressing their personal opinions was to be reached.
Adam Sharp, head of government, news and social innovation at Twitter, said: "As the results of the election were called by news organisations, the conversation on Twitter surged, hitting a peak of 327,452 tweets per minute."