Olympic Heroes In Line To Make Millions
Britain's gold medallists are set to make a fortune after the London 2012 Olympic Games.
The women in particular could see their earnings through sponsorship deals rise substantially given there is no competition from any other major sporting figures - unlike the men who will have to compete with the likes of David Beckham for the big deals.
Gold medal-winning heptathlete Jessica Ennis, the poster girl for the Games, is likely to make the most.
She told Sky News being an inspiration to people is very important to her.
"It's not just athletics - it's across the whole different sports we have here and hopefully it's inspiring lots of kids to get involved.
"Whether it's going down to their track or their swimming pool, hopefully, they'll be the future champions."
Ennis already has lucrative contracts with several major brands and more are set to follow with her earnings rocketing to between and £2m and 3m in the next year.
It is being predicted Mo Farah will make between £750,000 to £1.5m and Bradley Wiggins could rake in as much as £2m following the Games.
Clifford Bloxham, the head of Octagon UK's Athletes and Personalities Division, said the amount of money athletes make will depend on a number of factors including more than a little bit of luck.
"This is going to be a Games like no other for British athletes in terms of their commercial opportunities going forward," he said.
"How much they can make depends very much on them and the story behind them because it's the story that's interesting. Why are they popular? Why do people like them? How did they win? Did they win in a brave, graceful way? Did they win in a way that the public wanted to see them win?"
As well as sponsorship deals, a handful of the women in particular will transcend sport and become cover girls, such is their new found fame and the fact that sport now sells.
Natasha McNamara, editor of GLAMOUR.com, told Sky News sportswomen like Ennis are appealing to their readers for a host of different reasons, not least their amazing bodies.
"I think we're really seeing the dawn of the new celebrity here," she said.
"These are talented and inspirational women who are sending out powerful and positive messages to a whole new generation of women.
"They're ambitious, determined and they work physically and mentally to achieve their ambitions, not to mention their incredible abs."
what do you think?
Money doesn't buy you happiness. our boys and girls have done us proud on our soil this last two Weeks. I just hope game and fortune doesn't go to their heads. The media etc are so quick to jump on the bandwagon
Fame and fortune!
Well done Jessica and good luck with interview with the Royal Bank of Scotland.
Well done our Olympians but isn't this a sad headline. The games are not yet over and already the press is talking about how much money they can expect to make. Sod the original Olympic ideal the games these days are all about money. Win a medal = win the lottery and this is why performance enhancing drugs have crept in. Take the chance, get away with it and win a gold and your are quids in. I find this obsession with money all very sad.
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Not good for amatuer sport
At least it gave our children a few weeks to see real people rather than fake politicians and bankers. The athletes are the real heros, and they make me proud to be a human being. now back to the orchestrated austerity and killing Muslims.
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Jimmy. Some of our kids today may aspire to emulate the feats of these athletes but I fear rather more of them look to petulant PL footballers or the so called celebrities on Big Brother for their inspiration
Ah yes how could i forget the celebrity no hopers and belligerent footballers. Most of which sew the foundations of our rotting society. Love football, detest footballers.
Too true Jimmy. I had a season ticket at Sunderland for 35 years and just got sick of the greed and the me first attitude which infests the game. The PL was the worst thing to happen to football in years
Good luck to them as many have paid their own way to get there with their parents running them everywhere for training and competitions - they deserve it
A sign of the times - money, money money - greed, greed, greed
Will these athletes be paying back any of the money they have received from the state and the National Lottery??. In view of the large sums they are apparently about to make, it seems only fair. After all, those who go to University have to repay their loans if they earn above a certain level. Answers on a £5 note please...............
They will be called upon to pay tax on their future income. But then, like most high 'earners', they will utilise plenty of advisors on how to avoid paying it. Oh, that depends on whether they remain UK domiciles, of course. Have attached an e-fiver for you, btw....
Orange - please explain what is wrong with the word "f*nding" which you have just asked me to remove from my last comment.......even now, I have had to remove the letter "u" to get it through
Indicative of what is wrong with the world. Try a little game ... if all these people (along with footballers, politicians, bankers and 'media' wastes of space) died tomorrow, how much worse would your life be? Then ask yourself the same about farmers, doctors, nurses, bin men, and all the others who keep the infrastructure working. Finally, ask yourself why those worth least get paid most? Isn't capitalism wonderful? Makes you wonder how anyone in Russia or China could ever have been persuaded otherwise, doesn't it ... but then, communism doesn't work either, because the human animal has inbuild greed genes, and doesn't like the carrot being taken away. Pity.
Davy. An interesting comparison and a very valid point. But with the cult of celebrity which obsesses our country today don't expect the deserving cases you mention to get much recognition anytime soon
Dave, The trouble with Communism is, if you pay Dustmen the same amount as Doctors, you end up with thousands of Dustmen and no Doctors. Who in their right minds is going to study for around 7 years then work in a hospital for around 80 hours a week, when they can get the same money for emptying bins??. This isn't greed, it's common sense............
Dave interesting that you offer no workable alternative but state the obvious with negative spin. Says more about you than anyone else.......Boring
Hi Gordon, Please don't misunderstand me I am certainly no commie, far from it. Nor do I advocate paying everyone the same. Skills & expertise should be rewarded. It is the way many idolise so called celebrities thats Pee's me off and often undervalue those who keep the country going.
Sports people come under the same catagory Dave..... good luck to them all but I do think that this country has gone barmy hero worshiping celebs and sports people. The money that befalls them is obscene. We have medical, military and charity heros to mention a few who sadly go un-noticed
what will inspire " kids" and their parents to participate in SPORT, the game or the money
my concern is overexposure i think ennis is a good looking woman, but i'm sure i will get bored of seeing her face plastered everywhere sponsors can get and in the papers an a-list US actor once said " the only good thing about being famous is getting a table at a fancy restaurant and help raise money for charity"
And why not they are a positve example to many. Good luck to them if people like David Beckham can do well from sponsorship deals then why not others (I'm not criticising DB btw).
Well done & i hope you make loads £££££.
Why does winning a medal in a sporting competition make them 'Heroes'?
I wish they are paid handsomely
If this means Katie Price and Cheryl Tweedy are to be replaced with our medal winner's on every available piece of media then I welcome it.
I hadn't thought of that possiblity! It would indeed be most welcome!
The best of luck to them if they make some money, but why do we have to keep going on about David Beckham, makes me sick he lives in America and has never competed in the Olympics, he is not in the same league as these olympians. And to top it all him and his miserable wife will be at the closing ceremony trying to get adulation no doubt he will say once again that he is friends with royalty perhaps he is after a nighthood, go back to america and stay there.
Good luck to them all. It takes a lot of work and dedication to achieve the level of being the best in the world at anything. Its better that people who have achieved get rewarded than so called useless celebrities.
Well all I can say on this matter without being called a racist is, if you where to take away all medals that TEAM GB got THROUGH PEOPLE WE THAT WHERE NOT BORN IN BRITAIN NOT INCLUDING DUAL CITIZENSHIP. HOW MANY MEDALS WOULD WE HAVE RECEIVED?