Robin Thicke Ad Banned From Air Before 19.30
An advert for Beats Pill speakers featuring Robin Thicke performing Blurred Lines has been deemed too sexual to be shown before 7.30pm.
The Advertising Standards Authority (ASA) made the ruling came after nearly 100 complaints were made about the advert, which portrays women dancing in hot pants and crop tops.
The ASA said the "overall tone" was sexual, although it did not think it would cause widespread offence.
Complaints about the advert were based on the fact that it was sexist and degrading to women, and was not suitable viewing for children.
Beats Electronics International defended the ad, saying the women it featured were confident and were "not subservient to the male character".
The music video for Thicke's Blurred Lines - which shows topless women - was banned on YouTube this year.
In the second remake of it, the women are dressed in the same attire they wear in the Beats Pill advert.
The ASA concluded elements of the advert were distasteful, "particularly the shots of the women's bodies with their heads obscured and the shot of the woman on all fours", and it was unsuitable for broadcast before 7.30pm.