UK & World News
Romeo Beckham Is New Face Of Burberry
Ten-year-old Romeo Beckham has been unveiled as the new star of Burberry's latest advertising campaign.
The second son of former England football captain David Beckham and Spice Girl Victoria joins a British cast featuring the likes of Cara Delevigne for the fashion house's spring/summer 2013 campaign.
Wearing a classic Burberry trench coat and holding an umbrella, a smiling Romeo appears in one image in the advertising campaign balancing on one leg.
Burberry's chief creative officer Christopher Bailey described him as "a joy to work with".
He said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.
"Cara, Edie Campbell, Charlotte Wiggins, Charlie France and Alex Dunstan are joined by Max Rendell and Romeo, who was a joy to work with and really stole the show."
Burberry, which has its HQ in London, was founded in 1856.
Romeo appeared on GQ's Best Dressed Men list in 2011.
Update:
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what do you think?

ali baba
Why would u want ur son to do this rubbish.

Nat_j2b
He's 10 for goodness sake! Give him a proper down to earth childhood. Kicking a ball about in a muddy field,climbing trees...

ali baba
i agree nat, also he really aint that good looking, probs going to give the kid a complex

Jo James
He's never going to have a normal childhood though is he, none of the Beckham clan are

Paul Grice
And the Beckham band wagon rolls on SERIOUSLY SOME ON HERE THINK THE BECKHAM'S ARE ROYALTY . Just jumped up overpaid over hyped self publicising conceited individual s
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Jo James
If he was a regular kid on the street he wouldn't have got that contract. Not saying he's ugly......but he doesn't have model looks. all because of his famous mum and dad

Sharon Houghton
Leave the kid alone, whether you love or loathe the beckhams or the brand. If a child wants to do anything in life ie sport, modelling support them, some of the comments by people left on here are nasty, refering to his looks, he's a child. And It's horrible to think that adults can behave in this way, that's what ruins kids confidence. With so many children Losing their lives and parents grieving. Love your kids , don't poke fun at them, just because you dislike his parents

Jo James
I don't think anyone is really slating his looks its more a case of the job he has got because of who is parents are. There are thousands of suitable kids out there that could do the job, they just want the Beckham name to sell the brand

Sharon Houghton
I agree there are hundreds of kids out there seeking the same, but its not the lads fault who his parents are, nore is it his fault for the probable reasons why they chose him, by the way I'm no way a brand Beckham fan. If the child is happy leave him to enjoy. The negativity is purely because people cant stand the posh n becks

Mick Daniel
What a disgusting family
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Lorgar Aurelian
11:27pm on 17/12/2012
How fitting, the son of a chav couple...
ali baba
10:01am on 18/12/2012
Sheikh aurelian were does ur name originate from
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1:04pm on 18/12/2012
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