Ryanair Launches 'Business Class' Benefits
Ryanair's efforts to improve relations with customers through a more friendly approach has now been extended to the business traveller.
The no-frills carrier, which had previously dismissed the idea of alternative rates for business customers as part of its traditional "one size fits all" attitude, said its package of benefits included ticket change flexibility, greater baggage allowance, priority boarding and premium seats.
The airline saw the move as a growth opportunity - following in the footsteps of easyJet but also the larger world carriers.
The likes of British Airways and Virgin Atlantic place great emphasis on premium seats because they are vital to their profits.
Ryanair said its Business Plus strategy would see prices beginning at ?69.99 (£56) per seat per flight.
Its premium seat offer would give business travellers the option of taking seats near exits, for extra legroom, or near the front of the aircraft as it had no plans to reduce passenger capacity levels.
There would be no charge for changing the timing of a flight on the same day, Ryanair said.
The airline said that more than 25% of its passengers are currently travelling on business and it hoped that its offering would appeal to more companies looking to reduce costs.
Chief marketing officer Kenny Jacobs said: "Our commitment to the improvement of our customer experience under our 'Always Getting Better' programme continues.
"This launch of Ryanair Business Plus, combined with our new groups and corporate service, will make business travel with Ryanair ever simpler."
The airline also confirmed on Wednesday it would make a bid for the embattled Cypriot national carrier Cyprus Airways.
Ryanair, which has previously bid for Ireland's national carrier Aer Lingus, sees the area as a growth opportunity within its business model.