UK & World News
Shark Dies During Kmart Advert Filming In US
A white tip shark shipped from New York and placed into an outdoor pool in Los Angeles for a Kmart advertisement has died after showing signs of distress.
The American Humane Association (AHA), which monitored the production, said everything was done to try to save the 5ft-long shark but it died after being moved to an aquatic compound for care on March 6.
The animal rights group People for the Ethical Treatment of Animals (Peta), which said it received details of the shark's death from two on-set whistleblowers, criticised the AHA.
In a letter to the group, Peta said: "Sharks are sensitive animals who, in captivity, require a highly specialised and controlled environment.
"Given the delicate nature of this species, why would the AHA approve the transport and use of this animal?"
Karen Rosa of the AHA said the shark was placed into a 60,000-gallon (272,765-litre) outdoor tank, adding that it was a good amount of water for the animal.
"We honestly don't know why the animal died. It was not being mistreated. It was not being harmed," Ms Rosa said.
Once the shark showed distress signs, oxygen was pumped into the tank and the shark was given a shot of adrenaline to try to stabilise it, Ms Rosa said.
"We take this matter seriously and safety is always our paramount concern," Howard Riefs, a spokesman for Kmart owner Sears Holdings, said in a statement.
The death follows longstanding criticism of the use of animals in Hollywood productions.
Last year, the horse-racing show Luck on HBO was axed after the deaths of three horses used in the drama series.
what do you think?
Don't know why it died? Do you think taking it out of it's natural environment might just have something to do with it.?
All for another piece of American brainwashing rubbish They care not for man nor animal I wish they would lmplode
U can buy i love north korea tshirts on ebay
Has it been checked for horsemeat ?
'Ms Rosa' check the water the next time you go swimming!!!!!! Sad story :O(
Discusting!! leave nature alone and where it should be in its natural environment. This poor animal has died for the sake of an advertisement.
With the technology available these days do they really need to use real animals for adverts?
coming to a Chinese Restaurant near you No.24 Shark's Fin Soup