Sheen stars in foul-mouthed beer ad

Reformed wildman Charlie Sheen has poked fun at his hard-partying reputation in a new advertising campaign for a non-alcoholic beer.

The actor, who was hospitalised after wild booze binges last year, appears to battle with his drinking demons after leaving a rehab clinic in the commercial for Dutch brand Bravia.

The former Two and a Half Men star struggles with temptation as he spots men and women swigging cold beers, before coming home to find a house party raging at his mansion.

He exclaims, "What the f**k?" as he is handed a bottle - before realising Bravia contains zero per cent alcohol and giving in.

Sheen repeatedly made headlines in 2011 with a series of bizarre stunts, which included trashing a suite at a New York hotel, rehab and hospitalisations.