Sky News Service Available On Xbox 360
Sky has announced that its award-winning broadcast news service will now be available to view on Xbox 360.
The new service will enable millions of Xbox customers in the US and UK to access Sky News directly through their consoles.
From Tuesday, Xbox Live customers will see the Sky News icon on the TV section of their homepage and will be able to access the live feed 24 hours a day.
This includes the latest breaking news as well as business, political and entertainment coverage.
The Sky News app also offers access to a wide range of on demand stories through a constantly updated video library.
The Xbox launch marks the next step in the expansion of Sky News in the US, which includes tailoring its channel feed to incorporate editorial segments produced specifically for the US audience.
It will also feature news and analysis from Sky News' own US team, based in bureaus in New York, Washington and Los Angeles.
Andrew Hawken, head of Sky News Digital, said: "Sky News is consistently exploring opportunities to expand our global reach. Making Sky News available on Xbox was an ideal way to achieve this.
"With a growing US footprint of a million users and a US news team, we're thrilled that our coverage will be showcased to millions of Xbox customers."
The service was developed in partnership with 1 Mainstream, a digital TV distribution platform for deploying HD video services across TV, game consoles, tablets and streaming devices.
Rajeev Raman, chief executive of 1 Mainstream, said: "We're pleased to extend our relationship with Sky to help them expand the footprint for Sky News and to deliver its world-class journalism to millions of people in the US.
"Together with Sky, we continue to bring innovative over-the-top (OTT) services to the growing audience of connected-TV users."
This agreement builds on Sky's growing international channels business, which already reaches more than 100 million viewers across Europe, North America, the Middle East, Africa and Asia.