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Smart phone app promotes sun cream
A smart phone app has been launched to advise young adults when to seek shade after research found that a fifth of 18 to 24-year-olds never wear sun cream.
The study, conducted on behalf of Solaveil, also found that men are twice as likely to go without sun cream as women.
The poll of 1,000 British adults also found that 15% of men and 7% of women thought you never needed to wear sun cream in the UK.
As a result, the company has launched a free iPhone app which alerts users when to reapply sun cream or seek shade.
Nicola Daniels, from the Solaveil sun care team, said: "Our research clearly shows strong gender and age divides when it comes to sun care in the UK. Men are far less likely to follow sun care guidelines and sadly, and perhaps most worryingly, this trend is replicated amongst the young.
"Our Solaveil Suncare app has been especially designed to alert users when to reapply sun screen or seek shade and we hope it will ensure the summer of 2012 is one to remember for all the right reasons."