Spotify Lets Musicians Sell Merchandise
Spotify has added a merchandise feature to its streaming service, allowing artists to sell their wares commission-free to music fans.
The move is being seen as a way for the company to ease persistent criticism over royalties paid out by the site.
A Spotify blog post said: "We're really excited that Spotify's 24 million music-loving users can now see merchandise and concerts while listening to their favourite artists, and that we, in turn, can provide additional revenue opportunities for artists of all sizes."
Only three items can be featured on an artist's page, but the lack of any fees is likely to appeal to many smaller artists.
Spotify pays between $0.006 (0.0036p) and $0.0084 (0.0051p) every time a song is streamed, according to recent figures on its Spotify Artists site.
Radiohead's Thom Yorke has been one of the fiercest critics of the service, saying last year that "new artists get paid f*** all with this model" and later pulling his solo material from the service.
Spotify†defended its business model, saying it had paid more than $1bn (£600m) in royalties since its launch in 2008 - half of that during 2013 alone.
The merchandise feature is currently available in the US, UK, Irish Republic, Australia, New Zealand, Denmark, Sweden, Norway and Iceland.
Other countries will get the service at a later date.
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