Super Bowl Sets US Television Viewing Record
The Super Bowl matchup between the Seattle Seahawks and Denver Broncos has been named the most-watched television event in US history, drawing 111.5 million viewers.
The Fox broadcast broke the previous viewership record set by the Super Bowl two years ago between the New York Giants and New England Patriots, the Nielsen company said.
It marked the fourth time in five years that a Super Bowl game has set a viewership record.
Last year's game between the Baltimore Ravens and San Francisco 49ers, with 108.6 million viewers, was the exception.
Sunday night's game managed to keep up its appeal to viewers despite being relatively non-competitive.
Fox said an estimated 2.3 million people watched its online stream of the game, peaking at the end of the third quarter.
As with most Super Bowls, however, fans tuned in for more than just the on-field action.
The game's highly-anticipated commercials provided a celebrity who's who, including a brief Seinfeld reunion, a rare Bob Dylan appearance and ad featuring an underwear-clad David Beckham.
The popular half-time show, featuring Bruno Mars and the Red Hot Chili Peppers, was also widely praised.
Meanwhile, sports fans bet a record $119.4m (£73.2m) at Nevada casinos on the Super Bowl, according to the Gaming Control Board.
The gambling regulator said unaudited tallies show sports books made $19.7m (£12m) on the action.
Odds makers said Peyton Manning fans drove the unprecedented handle, flooding Las Vegas and northern Nevada with wagers on the favoured team and its veteran quarterback.
Despite being a 2.5-point underdog before kickoff, the Seahawks eased to a 43-8 victory to earn the city of Seattle its first major sports championship in 35 years.
The game at New Jersey's MetLife Stadium also marked the first time the NFL hosted its season finale in a cold-weather stadium without a roof or dome.
:: Watch Sky News live on television, on Sky channel 501, Virgin Media channel 602, Freeview channel 82 and Freesat channel 202.