Financial News

  • 29 February 2012, 4:49

Superbrands 2012: British Firms Flying High

In a bumper year for Britain, UK engineering firm Rolls-Royce has topped a list of business 'superbrands' for the second year running, beating tech giants Google and Apple.

It is one of 11 British firms in the top 20 list, up from seven last year, with others including Virgin Atlantic (6), the London Stock Exchange (7) and BAE Systems (13).

The highest mover into the top 20 was also a UK firm - British Airways, which rose 43 places to fifth in the rankings.

While British brands flourished, many foreign owned technology brands fell, including Nokia and BlackBerry, both of whom went out of the top 20 this year.

Google, meanwhile, came in second, while Apple, the firm behind the iPad and iPhone, was fourth.

The business superbrands are selected by a panel of experts and 1,600 businessmen and women from across the UK.

Technology giant Microsoft took 11th place in the list.

But the brand, along with rival Apple, had fallen out of the top 10 of a separate list of consumer superbrands.

Apple is now in 18th slot while Microsoft does not feature in the top 20 at all.

Watch company Rolex topped the consumer superbrands list for the first time.

The luxury goods firm beat Coca-Cola and internet search giant Google into second and third places respectively.

UK brands make up half of the top 20, with the Royal Albert Hall, Royal Doulton and Wedgwood rising in the list, voted for in a national survey of 2,000 adults.

Stephen Cheliotis, chairman of the Superbrands Expert Council, said: "It is notable that in these difficult times, we are reaffirming our faith in many traditional British brands."

In the business list, banks dominated the list of brands taking a turn for the worst, accounting for seven of the 20 biggest fallers. Part-nationalised Natwest (owned by RBS) and Lloyds were among the losers.

Mr Cheliotis added: "It is heartening to see a British engineering firm leading the Business Superbrands ranking again.

"Conversely the banks are amongst the losers this year, so while the economy still struggles to re-balance, from finance to manufacturing, the UK brand rankings show a faster transformation."

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