Ticket Rip-Off: Prices 'Marked Up' Online
Theatre-goers and music fans face mark-ups of as much as 38% on the value of some online tickets, according to a Which? study.
Compulsory charges are added to 72% of tickets sold online, said the consumer group, which is launching a campaign to bring down the cost.
Buying online is convenient, offers variety and quick transactions, but nearly half of those surveyed (49%) said the charges had put them off buying tickets for an event altogether.
In one study, only 3% of tickets were being sold at face value without any additional compulsory fees like booking or delivery charges.
Which? says in some cases the practice is illegal.
Richard Lloyd, executive director of Which?, said: "Consumers tell us they are feeling ripped off by the level of ticketing charges and the lack of transparency means it is almost impossible for people to compare prices when booking online.
"We want to see the ticketing industry play fair on ticket fees, so that all charges are displayed up-front and with a clear explanation of what they're for."
A Ticketmaster spokesperson told Sky News: "To suggest that ticket fees are hidden is utterly misleading and factually incorrect.
"Before a customer purchases a ticket, any additional fee is always displayed clearly.
"The fees cover a wide range of costs to provide the services which ensure the best and easiest possible experience for our customers from purchasing a ticket to accessing the event."
One explanation for the additional fees may be the acts themselves. They want their ticket prices to seem as low as possible, leaving the ticket agency to tack on the fee.
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